x

Embed

x

Share

CLOSE

USA TODAY Sports’ Heather Tucker previews the Hollywood Casino 400 at Kansas Speedway.
USA TODAY Sports

Driver Jimmie Johnson’s car will prominently feature the logo of an Iowa company at this weekend’s NASCAR race in Kansas City, Kan. 

The Team Lowe’s Racing car will be emblazoned with Marshalltown, the Iowa-based maker of construction tools used for masonry, drywall, plastering, concrete, asphalt, paint and tile. 

For the last two years, the Marshalltown, Iowa, company has partnered with Lowe’s home improvement stores, which has increasingly targeted the business of professional contractors. 

In addition to a prominent position on the No. 48 car, Marshalltown will launch a national television commercial that will air throughout the Monster Energy NASCAR Cup Series Hollywood Casino 400 Playoff race this weekend. The commercial will air during qualifying on Saturday and throughout the race on Sunday.

Coverage of the race begins at 1:30 p.m. Saturday on NBCSN.

“This is the first time our logo has been on any race car, yet alone a NASCAR race car,” said Dan Kester, the company’s vice president of sales and marketing.

He said Lowe’s funded the logo on Johnson’s car and Marshalltown’s first national television commercial. 

The home improvement giant recruited the Iowa-based company about two years ago, Kester said. Now, all Lowe’s stores feature eight-foot Marshalltown displays in areas devoted to brick and concrete, flooring and drywall. 

“They’re wanting to bring the awareness that the Marshalltown product for the contractors is in Lowe’s and hopefully draw those customers in,” he said. “It’s been a good boost to our business.”

Posted!

A link has been posted to your Facebook feed.

Six-time NASCAR champion Jimmie Johnson, born Sept. 17, 1975, made his Sprint Cup debut in 2001. He became a full-time Cup driver in 2002.
Jimmie Johnson celebrates in victory lane after winning
Owner Rick Hendrick (left) congratulates Jimmie Johnson
Jimmie Johnson celebrates in victory lane after winning
Jimmie Johnson celebrates winning the O'Reilly Auto
Jimmie Johnson celebrates with his family and crew
Johnson, bottom, crosses the finish line to win the
Johnson and his crew celebrate the Sprint Cup title
Jimmie Johnson celebrates with crew chief Chad Knaus
Jimmie Johnson gets a hug from team owner Rick Hendrick
As the confetti falls, Jimmie Johnson celebrates his
Jimmie Johnson, in a superman firesuit and cape, celebrates
Jimmie Johnson revels in victory with his daughter
Jimmie Johnson celebrates in victory lane after winning
Jimmie Johnson celebrates with a burnout after winning
Jimmie Johnson celebrates with his wife, Chandra, left, and daughters Lydia (with Chandra) and Genevieve (with Johnson) Johnson after winning the FedEx 400 at Dover International Speedway on June 1, 2014.
Jimmie Johnson celebrates in victory lane after winning the 2014 Coca-Cola 600 and setting the record for the most victories at Charlotte Motor Speedway.
Jimmie Johnson celebrates at Homestead-Miami Speedway after clinching his sixth Sprint Cup championship on Nov. 17, 2013.
Jimmie Johnson poses with six championship trophies after winning his sixth NASCAR Cup title on Nov. 17, 2013.
Jimmie Johnson, left, celebrates with crew chief Chad Knaus after winning his sixth Sprint Cup championship on Nov. 17, 2013.
On May 18, 2013, Jimmie Johnson won the Sprint All-Star Race at Charlotte Motor Speedway for a record fourth time, the most by any driver.
Jimmie Johnson won the Daytona 500 for the second time in his career on Feb 24, 2013. He also won in 2006.
Jimmie Johnson poses with a pair of pistols after winning the Texas 500 on Nov. 4, 2012. Johnson won five Cup races in 2012 and finished third in the standings.
Jimmie Johnson enjoys a family outing to a local restaurant with his daughter Genevieve Marie and wife Chandra in Charlotte, on Aug. 23, 2012.
Jimmie Johnson won only two races in 2011, the fewest he's won since becoming a full time Cup driver in 2002.
Jimmie Johnson, wife Chandra, and daughter Genevieve Marie listen to the National Anthem before the Sprint Cup race at Darlington Raceway on May 7, 2011.
Jimmie Johnson earned the nickname "Fivetime" after winning his fifth Sprint Cup championship in a row, on Nov. 21, 2010.
Fans congratulate Jimmie Johnson after he won the Sprint Cup race at New Hampshire Motor Speedway on June 27, 2010, one of six races Johnson won that year.
Jimmie Johnson poses with four trophies on Nov. 22, 2009, after winning the Sprint Cup championship for the fourth consecutive year.
Jimmie Johnson was honored for his Sprint Cup championship by President Obama at the White House on Aug. 19, 2009. Johnson was previously feted by former President George W. Bush.
Jimmie Johnson joined another three-time NASCAR champion, Cale Yarborough, after winning his third consecutive Sprint Cup championship in 2008. Here, they pose at NASCAR's Awards Ceremony on Dec. 5.
Jimmie Johnson, right, and crew chief Chad Knaus kiss the bricks at Indianapolis Motor Speedway after winning the Allstate 400 at the Brickyard in 2008. Johnson has four career wins at the Brickyard.
Jimmie Johnson won 10 times, including at Martinsville on Oct. 21, en route to his second consecutive Cup championship in 2007.
Jimmie Johnson shares a laugh with Congresswoman Nancy Pelosi, then Speaker of the House, during a visit to Capitol Hill on Feb. 5, 2007. A reporter asked if he was a Democrat or Republican. The Speaker changed the subject.
Jimmie Johnson took a victory lap through the streets of Midtown Manhattan on Nov. 29, 2006, after winning the first of five consecutive Cup championships.
Jimmie Johnson, left, celebrates with owner Rick Hendrick, center, and crew chief Chad Knaus after winning the 2006 Nextel Cup championship following the Ford 400 at Homestead Miami Speedway.
Jimmie Johnson married his wife Chandra in December of 2004. Here the couple celebreate Johnson's victory at the 2005 Coca-Cola 600.
Jimmie Johnson, right, hung out with actor Matthew McConaughey during Daytona Speedweeks in 2005.
Jimmie Johnson won eight races in 2004 and finished second in the Sprint Cup standings for the second consecutive year.
Jimmie Johnson won three consecutive Coca-Cola 600 races and five of six races at Charlotte Motor Speedway between 2003 and 2005.
Jimmie Johnson, celebrating with girlfriend Chandra Janway, won three Sprint Cup races in 2003, including both races at New Hampshire International Speedway.
Jimmie Johnson, center, celebrates with his crew after winning The Winston, NASCAR's All-Star race, on May 17, 2003.
Jimmie Johnson won his first career Sprint Cup race on April 28, 2002, at the NAPA 500 in Fontana, Calif.
Jimmie Johnson, left, celebrating with teammate Jeff Gordon, won his first career Sprint Cup pole at his first ever Daytona 500 in 2002.

The company sells some 227 products in Lowe’s stores. Those items are made in Iowa or in the company’s factories in Fayetteville, Arkansas.

Marshalltown has been in Iowa for more than 125 years, beginning in 1890 as a small bicycle and automobile repair shop operated by two brothers. The company grew to specialize in trowels and other tools, according to company literature. Now it employs about 150 people in Marshalltown and makes more than 5,000 products for professionals and amateurs alike. 

Johnson is a seven-time winner of the Monster Energy NASCAR Cup Series. In 2010, he became the first and only driver to win five consecutive championships. The 42-year-old is currently ranked eighth in the series.