CHARLOTTE — Comcast’s Xfinity brand will sponsor NASCAR’s No. 2 series for the next 10 years, officials announced Wednesday at the NASCAR Hall of Fame.

Currently known as the Nationwide Series, the Xfinity Series will continue to have up-and-coming drivers compete against established Sprint Cup Series stars. Xfinity will be only the third title sponsor in series history following Nationwide (seven years) and Busch (26 years).

“They’re leading their industry with both distribution and technology, video, being the lead internet provider,” NASCAR chairman Brian France said. “That’s exactly what we’re trying to do at NASCAR in a different way. We’re trying to embrace technology and innovation wherever we can to either lower costs or make the experience for our fans a better one.”

The SportsBusiness Journal reported the deal was worth $200 million, part of which is $10 million in marketing Comcast was already obligated to spend through its share of a 10-year, $8.2 billion TV contract (along with Fox).

France would not discuss specifics of the deal.

Comcast’s Peter Intermaggio said one of the company’s goals was for fans to be able to access content on a variety of platforms and devices. No details were offered as to how that technology might be used.

​Nationwide decided not to return after this season. Instead, the company will sponsor a dozen races on Dale Earnhardt Jr.’s No. 88 Chevrolet next season, then increase to 13 races in 2016 and 2017.

The Xfinity Series schedule will be split between Fox networks (Fox and Fox Sports 1) and Comcast-owned NBC networks (NBC and NBC Sports Network). NBC signed a 10-year deal last year to broadcast the second half of NASCAR’s Sprint Cup Series schedule.

But some Xfinity Series-related programming (such as practice sessions and qualifying) will sometimes be shown on Fox Sports 2, a channel which Xfinity does not currently offer. Last year, the TV ratings website Zap2it.com reported FS1 is available in 75% of households but FS2 is available in only 33%.

“We’re looking at programming relationships all the time and that’s something we’re continuing to study,” Intermaggio said.

Comcast is currently seeking regulatory approval of a $45 billion merger with Time Warner Cable, which is currently under review. A decision on the merger is expected to be announced early next year.

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